Product Launch Campaign

A multi-channel marketing campaign to coincide with a comms and training platform launch. The messaging was built around 'Fuel your day' - the purpose of the campaign was to get employees to visit the platform at the start of everyday, to get all the news, updates and training they need to do their jobs successfully everyday. This project involved: • Concept generation • Copy writing • Working with photographers / art directing shots • Design all campaign collateral including desk drops, table vinyls, emails and postcards